Since its birth in 1987 Sochi's mission statement was “down to earth top quality service and hair” in 27 years nothing has changed. We only employ and train passionate people with a true love for the industry and their clients and with Peter Dorio at the helm this philosophy will never change evident by the salons long term success and clientele. The new salon was designed by both clients and hairdressers suggestions guaranteeing non intimidating surroundings where both a client and hairdresser may enjoy the experience together in a warm home-like environment.